Student Solution

-->

"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

1 University

1 Course

1 Subject

Download Solution

Related Solution

Module 3 Discussion_...
I could tell by looking at the room that a world traveler lived there. After walking in the door, I was overwhelmed by the number of photos on the wall and the smell of incense from different parts of...

Module 3 Discussion
Module 3 Discussion

I could tell by looking at the room that a world t

Week 5 Assignment 1_...
So as an HR executive there a few ways I would go about trying to accomplish diversity in my workplace. The first thing I could think of is having legitimate company gold written down in our business...

Week 5 Assignment 1
Week 5 Assignment 1

So as an HR executive there a few ways I would go

Unit 1 Discussion_16...
The Blue Ocean Strategy entails seeking both differentiation and low cost at the same time to carve out a new market niche and generate new demand. In order to make rivals irrelevant, one must carve o...

Unit 1 Discussion
Unit 1 Discussion

The Blue Ocean Strategy entails seeking both diffe

Week 6 Topic 11 Assignment 2

Week 6 Topic 11 Assignment 2

Q Week 6. Products, Services and Brands Chapter 8 Chapter Preview: In this chapter we will study how companies develop and manage products, services and brands. The product and brand are usually the first and most basic marketing consideration. We start out with a simple question: What is a product? As it turns out, the answer is not so simple. Takeaways: Define products (brand) and describe the major classifications of products and services. Describe the decisions companies make regarding their individual products and services, product lines and product mixes. Read in the Textbook. Chapter 8. Products, Services and Brands. Assignment: One (1) page: What is a brand? Assignment: One (1) page: Discuss how service providers differentiate their services from those of competitors and provide an example of each. Assignments Due: Tuesday, 4/4 @ 11:59pm. Assignments will not be accepted after due date.

View Related Questions

Solution Preview

View Complete Solution
Differentiation of services by the service providers from those of their competitors is done by creating a distinctive selling theory that makes them different in the market (Cusumano, et al.).Various ways which can help in achieving this includes offering superior quality, customized solutions, innovative technology, superior customer service, or unique pricing strategies. One way that service providers differentiate themselves from their competitors is by offering superior quality by using the best materials, employing highly skilled professionals, or offering the most advanced technology. For example, luxury hotels differentiate themselves from budget hotels by offering high-end amenities, such as spa services, fine dining, and concierge services.