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According to Gardner and his intelligence theory which has been developed by the multiple intelligence tests, show that there are different level of intelligence. This test aims at measuring the abili...

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Week 6 Topic 11 Assignment 2

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Q Week 6. Products, Services and Brands Chapter 8 Chapter Preview: In this chapter we will study how companies develop and manage products, services and brands. The product and brand are usually the first and most basic marketing consideration. We start out with a simple question: What is a product? As it turns out, the answer is not so simple. Takeaways: Define products (brand) and describe the major classifications of products and services. Describe the decisions companies make regarding their individual products and services, product lines and product mixes. Read in the Textbook. Chapter 8. Products, Services and Brands. Assignment: One (1) page: What is a brand? Assignment: One (1) page: Discuss how service providers differentiate their services from those of competitors and provide an example of each. Assignments Due: Tuesday, 4/4 @ 11:59pm. Assignments will not be accepted after due date.

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Differentiation of services by the service providers from those of their competitors is done by creating a distinctive selling theory that makes them different in the market (Cusumano, et al.).Various ways which can help in achieving this includes offering superior quality, customized solutions, innovative technology, superior customer service, or unique pricing strategies. One way that service providers differentiate themselves from their competitors is by offering superior quality by using the best materials, employing highly skilled professionals, or offering the most advanced technology. For example, luxury hotels differentiate themselves from budget hotels by offering high-end amenities, such as spa services, fine dining, and concierge services.